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Wil: “Think outside the box with Protected Cropping”

Published: April 4, 2025

By Kim Elverding

Meet Wil – our Business Development Manager with a solid ag background and a forward-thinking approach.

With a strong background in open field agriculture and a passion for innovation, Wil brings a unique perspective to protected cropping. Over the past three years, he’s built hands-on experience in the ag industry—including a year specialising in beneficial insect solutions and two years as General Manager of a 1200-hectare farm growing a diverse mix of beans, corn, pumpkins, tomatoes, sweet vine capsicums, and melons.

While Wil’s roots are in open field farming, his collaborative greenhouse trials with the Department of Agriculture and Fisheries (DAF) showed the powerful potential of protected cropping—producing sweeter melons with fewer quality issues and waste.

At EnviroTec, Wil helps growers elevate their produce: achieving better taste, consistency, and marketability with fewer imperfections. His advice? Think outside the box. By combining open field and protected cropping, growers can access early markets, boost returns, and deliver a more reliable supply to customers.

Want to explore how you can create more profitability with protected cropping? Get in touch with Wil today

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